Insights
Practical guides on design, migration, SEO, paid media, email and growth from the 263 team.
Practical guides on design, migration, SEO, paid media, email and growth from the 263 team.

Choose, use and prune Shopify apps without bloating your store or burning budget.

Turn one-off buyers into recurring revenue with a subscription model that actually sticks.

How to decide whether Shopify Plus is worth it — the triggers, the maths and the move.

Make Meta and TikTok ads pay for Shopify stores — creative, retargeting and honest tracking.

Turn Shopify visitors into repeat buyers with owned audiences, automations and segmentation.

How to build a Shopify Google Ads account that earns its ad spend — structure, copy and measurements.

A practical Shopify SEO checklist: technical foundations, on-page targeting and the content that ranks.

Where to start with conversion rate optimisation for Shopify — data-first and without the hype.

How to move a live WooCommerce store to Shopify without losing rankings, revenue or time.

The twelve places Shopify stores leak revenue — and how to fix them before you spend on a redesign.