PPC

Shopify PPC Management: Google Ads That Pay for Themselves

Turn clicks into profit. We plan and manage pay-per-click campaigns on Google and Bing — keyword, bidding, tracking and optimisation — so every pound of ad spend works hard for your store.

Google Ads can be your fastest route to revenue — or a fast way to burn budget. We run PPC the disciplined way: clean tracking, sharp targeting and relentless optimisation, so your ads capture high-intent buyers profitably.

Search & Shopping

High-intent search and Shopping campaigns built to capture buyers ready to purchase.

Bidding & budget

Smart bidding and budget allocation that focus spend where it returns most.

Tracking & quality

Conversion tracking and quality score work that lower your costs and lift returns.

3.5×

Average return on ad spend

-35%

Average cost-per-acquisition reduction

+48%

Average lift in conversion rate

87

Average quality score

Built with

Google Ads

Bing Ads

Shopping

GA4

Smart Bidding

Feed optimisation

Our PPC Process

01

Audit

We review your account, tracking and campaigns to find waste and opportunity.

02

Strategy

We map keywords, audiences, budgets and campaigns around your goals and margins.

03

Build

We set up tracking and build tightly structured search and Shopping campaigns.

04

Launch

We launch and confirm every campaign is converting and tracking correctly.

05

Optimise

We refine bids, keywords and ad copy daily to improve returns and cut waste.

06

Report

You get clear reporting on spend, returns and what’s driving your sales.

A PPC success story

“Our old agency was burning budget on wasted clicks. The new account structure and smart bidding tripled our return on ad spend within a couple of months — without any increase in budget.”

Portrait of a male marketing manager reviewing an analytics dashboard at a desk

Everything our PPC service includes

  • Account audit and restructure
  • Search and Shopping campaigns
  • Keyword and audience research
  • Conversion tracking setup
  • Bid and budget management
  • Reporting and optimisation

Why choose 263 for PPC Services?

263 is your PPC partner. We run paid search that’s profitable and disciplined, not just busy.

  • Certified Google Ads specialists
  • Clean tracking so your numbers are honest
  • Daily optimisation of bids, keywords and ads
  • Budget focused on what returns
  • Clear reporting tied to revenue

Leading Shopify PPC Agency

We run profitably structured paid search that captures high-intent buyers and turns ad spend into measurable revenue.

3.5×

Avg ROAS

-35%

Cost Per Acquisition

+48%

Conversion Lift

87

Quality Score

PPC service questions

Ask us anything →

How much budget do I need?

It depends on your market and goals. We’ll recommend a budget that can realistically deliver results.

How soon will I see results?

Most campaigns begin generating conversions within the first few weeks as data and optimisation kick in.

Do you manage my ad account?

Yes, we manage your Google Ads account end to end — or work inside your existing account alongside you.

How do you measure return?

With accurate conversion tracking, we report on return on ad spend and cost per acquisition — not just clicks.

Do you do Shopping ads?

Yes. We build and optimise product feeds and Shopping campaigns, which are often your best performers.

How much does management cost?

It depends on scope and budget. Book a call and we’ll recommend a management fee to fit your spend.

Ready to make your ads pay?

Book a free 30-minute call and we’ll audit your PPC and show you where the profit is.