DTC Skincare Brand

Overview

The project at a glance

• Premium skincare brand selling serums and moisturisers direct to consumer
• Shopify theme upgrade plus a structured conversion programme
• Checkout conversion up 28% within three months
• Cart abandonment down 19%

What we did

A faster, clearer path to purchase

DTC Skincare Brand store was beautiful but slow to navigate, and customers dropped off at the same three points. We ran a Shopify theme upgrade onto an updated, faster theme built for mobile, then tackled the journey – product pages, basket and checkout.

We introduced clearer product information, better trust signals and a smoother one-page checkout, then validated every change with structured A/B tests so only what actually worked shipped. The result is a store that sells on its own, not one that fights the customer.

Why we did it

Project goals

• Fix the drop-off – rebuild the points in the journey where customers left
• Speed up the store – a modern theme that loads fast on mobile
• Raise checkout conversion – make buying feel effortless
• Cut abandonment – reduce lost baskets and recovery friction

Results

What changed

The brand now has a fast, modern storefront and a buying journey that’s been tested, not guessed at. Checkout conversion rose 28% in three months, cart abandonment fell 19%, and the Shopify theme upgrade cut page load time by 38% on mobile – where most of their customers shop.

What the client said

In their words

The new store feels lighter and faster, and the tests showed it. We stopped guessing what customers wanted and finally let the data decide.

Founder, DTC Skincare Brand

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Related work and services

This project was delivered by our Conversion Rate Optimisation team. For a similar result, see how we helped DTC Coffee Roaster.