Wild & Co.

Overview

The project at a glance

• Outdoor gear and apparel brand selling tents, hiking kit and activewear on Shopify
• Paid social scaled from a small test budget to a full acquisition channel
• Return on ad spend tripled across two quarters
• Paid social went from 8% to 31% of total revenue

What we did

A paid social engine, not a scatter of ads

Wild & Co. had good products and a handful of ads that didn’t talk to each other. We rebuilt their paid social from the ground up — structured account, clear creative testing, and audiences mapped to where their customers were in the buying journey.

We tightened the Shopify tracking and attribution so every pound spent was measured properly, then scaled budgets into what worked. Creative was refreshed on a fixed testing cadence rather than left to go stale, and landing pages were cleaned up so traffic converted once it arrived.

Why we did it

Project goals

• Build a repeatable channel — turn ad spend into a dependable revenue engine
• Fix attribution — know exactly which campaigns, ads and audiences drive sales
• Improve return on ad spend — get more sale per pound without blowing the budget
• Scale carefully — grow spend without a cliff-edge drop in performance

Results

What changed

The brand now runs paid social as a disciplined, measurable channel rather than a test. Return on ad spend tripled across two quarters, and paid social grew from 8% to 31% of total revenue — with attribution the team can trust.

What the client said

In their words

For the first time we can see exactly what our ad spend is doing. A year ago paid social was a side experiment — now it’s the biggest channel we have.

— Sam Whitmore, Head of Growth, Wild & Co.