Case study — Shopify Design and Build & SEO
Volt & Vine
A Shopify design and build for a consumer electronics brand, engineered for speed and built to rank — organic traffic up 89%.
Overview
The project at a glance
- Consumer electronics brand selling audio and accessories direct
- Custom Shopify design and build with SEO at the heart of the build
- Organic traffic up 89% in the first year
- 98 average Lighthouse performance score
What we did
Built to sell and built to rank
Volt & Vine wanted a storefront that did two jobs: convert browsers into buyers and win the searches that matter. We delivered a custom Shopify design and build with SEO engineered in from the first line of code — fast, crawlable, and structured so every page earns its place in search.
We designed clean product and category pages, sharpened page titles and metadata around the terms their customers actually search, and added structured data so the store is read cleanly by search engines and AI shopping tools. The result is a store that ranks and converts on the same foundation.
Why we did it
Project goals
- Win organic search — build a store that ranks for high-intent terms
- Be unshakably fast — a technical foundation with top core web vitals
- Convert the traffic — clear product pages that turn visits into orders
- Stay maintainable — a store the team could run and update easily
Results
What changed
+89%
Organic traffic
98
Lighthouse performance
+31%
Online revenue
1 yr
To these results
The brand now has a fast, SEO-ready storefront that pulls in organic traffic and converts it. Organic visits are up 89% in the first year, performance sits at a 98 Lighthouse score, and online revenue rose 31% as more of the traffic they earned became sales.
What the client said
In their words
We wanted a store that didn’t just look good but actually brought people in. A year on, organic is our biggest channel and the site is still lightning fast.
Want results like these?
Book a free 30-minute call and let’s talk about a build that ranks and converts.
