Case study — Paid Social & SEO
Sable & Stone
A fine-jewellery brand that paired polished paid social with sharp SEO — and turned a quiet store into a steady, growing channel.
Overview
The project at a glance
- Fine-jewellery brand selling delicate, considered pieces online
- Combined paid social and a focused SEO programme on their Shopify store
- Online revenue up 48%
- Return on ad spend up 2.6×
What we did
Beautiful traffic, matched to intent
Jewellery sells on trust and desire, and Sable & Stone’s store was neither ranking nor visible enough. We ran polished paid social against their most considered pieces while building an SEO foundation on their Shopify store — product pages, collections and search-led content written around the terms their buyers actually use.
Paid social brought the discovery and emotion; SEO brought the steady, high-intent searches. Working together, the two channels turned a quiet store into a dependable, growing part of the business.
Why we did it
Project goals
- Get found — rank for the searches jewellery buyers make
- Add emotion — paid social that shows pieces people fall for
- Build a lasting channel — SEO that compounds rather than one-off spend
- Lift profitability — more revenue and a better return on ad spend
Results
What changed
+48%
Online revenue
2.6×
Return on ad spend
+61%
Organic traffic
2×
Average order value on ads
The brand now has a store that is found, seen and sold from. Online revenue rose 48% on a 2.6× return on ad spend, organic traffic grew 61%, and the considered nature of the advertising lifted average order value on ads to twice its old level.
What the client said
In their words
Our pieces deserve to be seen, and now they are. Paid brought the sparkle and search brought the steady buyers — together they transformed the business.
Want results like these?
Book a free 30-minute call and let’s talk about growing your store with paid and organic.
