Purely

Overview

The project at a glance

• Clean beauty brand with growing demand and a plan for subscriptions
• Shopify Plus migration to unlock subscriptions, personalisation and scale
• Subscriptions now 44% of revenue within a year
• Customer lifetime value up 51%

What we did

A platform that could grow with the brand

Purely had the demand but not the platform. Their plan limited the subscriptions and personalisation their model needed. We led a Shopify Plus migration that gave them enterprise-grade tooling — custom checkout, subscription flows and rich customer data for personalisation.

We rebuilt the storefront around a smooth subscribe-and-save journey and set up the automation to run it at scale. The migration protected all their customers, orders and content, and the new platform gave them the headroom to grow without changing platforms again.

Why we did it

Project goals

• Unlock subscriptions — make subscribe-and-save the growth engine
• Personalise at scale — use customer data to serve the right product
• Make the move safely — migrate without losing customers or orders
• Raise lifetime value — build repeat revenue and loyalty

Results

What changed

The brand now runs a true subscription business it can scale. Subscriptions make up 44% of revenue within a year, lifetime value is up 51%, and annual revenue grew 37% — all on a Shopify Plus platform built to take them further.

What the client said

In their words

We knew subscriptions were the future of our business but the old platform just couldn’t run them. Shopify Plus changed the game — and the numbers since have proved it.

— Lena Foster, CEO, Purely