Good Pup

Overview

The project at a glance

• Fast-growing pet food and accessories brand selling thousands of orders a day
• Upgrade to a Shopify Plus migration for scale, automation and headroom
• Order processing time cut by 65% with automated workflows
• Store held steady through a 4× peak traffic surge without slowing

What we did

Room to grow, without the growing pains

Good Pup had hit the ceiling of their current plan — orders piled up manually, automations were limited and peak traffic meant slow pages at the worst moment. We planned and delivered a Shopify Plus migration that gave them the headroom and tooling of enterprise ecommerce without the complexity.

We moved them onto a custom checkout, automated order routing, subscriptions and fulfilment, and built a storefront tuned to stay fast under load. The migration happened at a quiet trading period so nothing was lost, and the new setup scaled into their busiest season without a hiccup.

Why we did it

Project goals

• Handle the volume — headroom for thousands of orders a day
• Automate the busywork — remove manual order handling
• Stay fast at peak — no slowdowns during surges
• Scale safely — a migration that protected orders, data and reputation

Results

What changed

The brand now runs on Shopify Plus with automated order and fulfilment workflows that cut processing time by 65%. The store sailed through a 4× traffic surge without slowing, peak-season revenue rose 23%, and the team finally has headroom to grow without hitting the ceiling.

What the client said

In their words

We’d outgrown our platform and didn’t want to. The migration was seamless, and the automation has given our team their evenings back. Peak season used to terrify us — now it’s just a busy week.

— Rachel Doyle, COO, Good Pup