Case study — PPC & CRO
Atlas Kitchen
Making paid search pay for a meal-kit brand — a PPC rebuild and a faster checkout that together cut cost per acquisition by a third.
Overview
The project at a glance
- Meal-kit brand competing in a crowded, high-cost category
- Paid search rebuilt around intent, with a focused conversion programme
- Cost per acquisition down 33%
- Return on ad spend up 62%
What we did
Traffic worth paying for
Atlas Kitchen was bidding on everything and converting almost nothing. We rebuilt their paid search around intent — splitting high-intent terms that needed winning from broad terms that were burning budget, and matching ad copy and landing pages to each search.
On the site we simplified the plan-selection and checkout flow, cut the steps and the friction, and made it obvious what a customer would actually get. The store started turning the better-paid traffic into sign-ups, driving cost per acquisition down hard.
Why we did it
Project goals
- Stop wasting budget — cut spend on low-intent, high-cost clicks
- Match intent — the right ad on the right landing page per search
- Simplify sign-up — remove the friction between click and first box
- Lower cost per acquisition — more customers for less
Results
What changed
−33%
Cost per acquisition
+62%
Return on ad spend
−47%
Checkout drop-off
2 qtrs
To reach ROI
The brand now runs paid search that pays for itself. Cost per acquisition fell 33%, return on ad spend rose 62%, and a simpler checkout cut drop-off by 47% — so the traffic they buy converts into sign-ups rather than slipping away.
What the client said
In their words
We were buying expensive clicks and watching them bounce. Two quarters later we’re acquiring customers for a third less and the channel finally makes business sense.
Want results like these?
Book a free 30-minute call and let’s talk about making paid search pay for your store.
