Insights
Practical guides on design, migration, SEO, paid media, email and growth from the 263 team.
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5 Shopify conversion rate killers to fix this quarter
Slow checkout, weak product pages, and unclear shipping costs all quietly cost you sales. In this post we break down the five most common conversion killers we see in Shopify stores — and how to fix each one.
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Migrating to Shopify: a step-by-step guide
Moving platforms is a big decision — but it doesn’t have to be stressful. Here’s the process we follow for a lossless migration to Shopify, from data mapping to SEO preservation to a smooth launch.
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Design vs. CRO: how to think about your storefront
Great design and strong conversion aren’t opposites — they’re two sides of the same store. Here’s how we balance a beautiful storefront with the data that proves it sells.
